Last updated 5/22/18
Briggs & Stratton Corporation ("Briggs & Stratton," "we," or "us") takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.
This Policy applies to personal information that Briggs & Stratton Corporation and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, "Briggs & Stratton Corporation) collect.
We collect information that you enter on our Site. For example, we collect information from you when you place an order, create an account, e-mail us with a question, create a Wish List, write a review, or use any of our services. The information we collect from you may include:
We may receive information about you from third parties who help us update, expand and analyze our records, and improve our website experience. We do not use this information to identify you individually, but it does reflect some of your activities on the Internet, such as the web sites you visited immediately before visiting the Site or links available at other websites which directed you to the Site.
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies by adjusting your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.
We do not allow third parties to collect individually identifiable information about you or your online activities at this site or across different sites over time by using cookies or by any other means.
The Site uses Internet Protocol ("IP") addresses to analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use. An Internet Service Provider ("ISP") typically assigns a random dynamic IP address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. We may record the IP addresses of visitors to the Site. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. However, we may link IP addresses to personally identifiable information you provide through the Site.
We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:
From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.
In order for this Site to enhance its ability to tailor the Site to an individual's preference, we may combine information about the purchasing habits of users with similar information from our merchant partners to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the Site to our users' preferences.
We do not sell, rent or trade your personal information to third parties. The following are some of the ways we share your personal data:
We do not collect any information from anyone under 13 years of age. Our Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use this Site. If a country has a higher age for juvenile online privacy protections, we will not collect data from any minor in that country who is younger than the minimum age requirement.
We work to protect the security of your personal information. During transmission of personal information between you and our Site, we use Secure Sockets Layer (SSL) software to encrypt information you input. During the order process, we reveal only the last four digits of your credit card number when confirming an order. The entire credit card number is, of course, submitted to the appropriate credit card company during order processing, but we do not store your credit card information on our servers.
All of our users' information is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. All employees with access to personal information are kept up-to-date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customers' information. Finally, the servers that we use to store personally identifiable information are kept in a secure, restricted access area.
Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.
We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
You may choose to:
For the State of California, please read the information below.
California residents who use this Site may request that we provide certain information regarding our disclosure of the user’s personal information to third parties for their direct marketing purposes. You can make such a request by e-mail or by mail to:
Briggs & Stratton Corporate Headquarters
P.O. Box 702
Milwaukee, WI, 53201
The Site collects personally identifiable information about your online activities over time and across third-party websites or online services.
We support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit, including the Site, know that you do not want the sites collecting your personally identifiable information.
For locations outside of the United States, please read the information below.
The personal information collected through the Site is downloaded to a server maintained by Briggs & Stratton. Briggs & Stratton is located at 12301 W. Wirth Street, Wauwatosa, Wisconsin 53222 in the United States. Briggs & Stratton may use your personal information for the purposes described in the section above titled "The Purposes For Which We Use The Personal Information We Collect" and disclose it to third parties as described in the section above titled "How We Share The Information We Collect."
Briggs & Stratton will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.
For the European Economic Area, please read the information below.
Individuals in the European Economic Area ("EU Individuals") are not required by statute or by contract to provide any personal data to the Site. Briggs & Stratton will not use EU Individuals’ personal data submitted through the Site for automated decision-making, including profiling.
Briggs & Stratton transfers personal information collected through the Site to the United States. Briggs & Stratton is in the process of certifying to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework for data transfers to the United States. For more information, you can read our Privacy Shield Policy.
Briggs & Stratton processes your personal information with your consent and for its legitimate interests including the following:
Please note that Briggs & Stratton does not sell products or services through the Site to individuals located in European Economic Area. Therefore, the Site does not collect orders, credit card number and other payment information from users in the EU.
EU Individuals have the right to access their personal data collected by the Site and to request that Briggs & Stratton update, correct or delete their personal data on the Site as provided by applicable law. EU Individuals also have the right to object to, or restrict, Briggs & Stratton’s processing of their personal data.
EU Individuals have the right to object to the processing of their personal information for purposes of Briggs & Stratton’s direct marketing or legitimate interests.
EU individuals also have the right to data portability concerning their personal information. Subject to certain limitations, the right to data portability allows EU Individuals to obtain from Briggs & Stratton, or to ask Briggs & Stratton to send to a third party, a digital copy of the personal data that they provided to the Site. EU Individuals’ right to access their personal data includes their right to receive a copy of all, or a portion, of their personal data in Briggs & Stratton’s possession as long as Briggs & Stratton’s providing the personal data would not adversely affect the rights and freedoms of others.
EU Individuals can exercise these rights by contacting us. Briggs & Stratton will respond to such requests in accordance with applicable data protection law. EU Individuals also have the right to lodge a complaint with the relevant data protection authority if they believe that their personal data has been processed in violation of applicable data protection law.
EU Individuals may use the contact information above, at any time, to withdraw their consent for the processing of their personal data where Briggs & Stratton requires their consent as a legal basis for processing their personal data. Any withdrawal will apply only prospectively, and Briggs & Stratton will continue to retain the information that EU Individuals provided before they withdrew their consent for as long as allowed or required by applicable law.
For Australia, please find the region specific information below.
Briggs & Stratton transfers personal information collected through the Site or App to the United States.
Briggs & Stratton will take commercially reasonable steps to ensure that any recipient outside of Australia does not breach the Australian Privacy Principles (other than Australian Privacy Principle 1), contained in the Privacy Act 1988, in relation to the personal information.
You may request not to receive direct marketing communications from Briggs & Stratton. You can do this by clicking the ‘unsubscribe’ link in one of our promotional emails, or by contacting us.
You may access personal information Briggs & Stratton holds about you, in accordance with Australian law. We will not charge you a fee for your access request, but we may recover from you our reasonable costs of supplying you with access to this information.
Briggs & Stratton tries to ensure the personal information we hold about you is accurate, complete, up-to-date, relevant and not misleading. If you believe that personal information Briggs & Stratton holds about you is not accurate, complete or up-to-date, or is misleading, you may request to correct the personal information.
If there is some reason we can’t provide you with access or correct the information, we will give you reasons for the refusal.
Office of the Australian Information Commissioner
Mail: GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992
Briggs & Stratton Corporation
12301 W. Wirth Street
Wauwatosa, WI, 53222